Choose a free email marketing software for newbies is always an issue. Irrespective of what industry you’re in, email marketing is the fundamental tool in online business. Thus selecting a cost effective and compatible email marketing software is very important. Especially during startup period that you have to pay monthy for a fancy email marketing software.

Well, I will not blog about any nice software such as AWeber,  Gets-response,  and so on. These software offer only free trial that you only have the first month usage for free. If you are willing to spend around $20 per month for this email marketing tool, I would suggest you to stop reading and start using these software. If you have just started online business, and looking around to see how email marketing works, this is for you!

Basically I will not blast a list of free email marketing software for your disposal. However, I will talk about two email marketing software which I’ve been using when I was a newbie, and another one which I’m using even until now, without spending a single dime on them!

Email Marketing Software 1: Benchmark

Feature #1: You can send less than 2,000 emails to subscribers every month for free!

Feature #2: With free plan, they offer different types of amazing email HTML templates

Different type of design templates prepared for you

User friendly drag and drop editor

Here is the deal, if you just started email marketing and have less than 2,000 subscribers, this is the perfect choice for you! One thing I like about Benchmark is that they have live chat feature where you can drop a question right away. Besides, they really put efforts on designing email HTML template, those templates just like the ones you’ve seen from magazines, it is really attracting.

If you wanted to send emails with HTML and other features such as social sharing buttons, media integration, graphics and etc. This is the one for you! Plus their interface is user friendly and easy to learn. However, one disadvantage of this software’s free plan is that the signup form feature is pretty simple and the unavailability to use A/B testing. Come on, you’re using a free plan, what else you want to complain? Honestly I’ve never upgrade to paid version of Benchmark, so I can’t really give an honest review 😀.

The integration of the software signup form to landing page or squeeze page or webpage might be a bit hard and inconvenient. But the Benchmark software has a tutorial on how to produce signup form and integrate into website. Good news is that, I have an online tutorial that teach on how to use Benchmark as email marketing tool, primarily on how to integrate signup form into landing page and initiate automated follow ups, go take a look at the preview video!

Email Marketing Software 2: MailPoet

Feature #1: You can send less than 2,000 emails to subscribers every month for free!

Feature #2: Email marketing plugin for WordPress Blog

Most websites are built with WordPress, and one of the most important plugins which you can’t miss is MailPoet Newsletter! The greates advantage is the full compatibility of the plugin, that you can integrate sign up form as widget, and it is very easy install:

  1. Go to Plugins feature
  2. Go “Add New”
  3. Search for “MailPoet”
  4. Install it and activate
  5. After finished, you would able to see “MailPoet” beside the dashboard bar
  6. You can also put in MailPoet signup form under widget function as well!

Once you’ve installed plugin, you can input MailPoet signup form or subscription form as widgets

MailPoet signup form at the footer bar of my website, easy to integrate into WordPress website!

Feature #3: Compatible with other Plugin

Even though MailPoet has it’s weakness, but you can have another plugin to compensate! Check out the sign up form below, that functions as “pop up” form with amazing graphic feature!

See how amazing the sign up form is,  that connected with MailPoet

I used another software that can connect with MailPoet, to build wonderful squeeze page or sales page with opt-in form, that is Optimize Press! Optimize Press is a paid WordPress plugin that allows you to build amazing sales page, squeeze page or any webpage within minutes. From there, you can start creating amazing landing page with sign up or pop up form, and connect to MailPoet easily.

This amazing software also can connect to 18 email marketing software, luckily MailPoet is one of them! Thank god! You just have to put in the MailPoet API key and start building amazing opt-in forms, capture email address, and directly feed into MailPoet! That’s so simple.

Even-though I have MailPoet to carry out email marketing services for free, but I have to pay for Optimize Press, well, I only pay $97 for Optimize Press once and enjoy the software license forever. So this where I can prevent myself from paying around $20-$30 monthly for a decent email marketing software. Sounds like a good deal right!

These are the opportunity loopholes that save hundreds of dollars every year, while keeping up online business. Be smart! Choose appropriately on email marketing software. However, if you being so serious to build up online business, just go for AWeber! Optimize Press also can integrate with AWeber as well!

If you currently have less than 2,000 subscribers or emails to send in a month, just go for MailPoet if you have a WordPress website, or go for Benchmark if you have a non-WordPress website! That’s all, drop me comments if you have further question!




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