Animated GIF as marketing toolkit, has been widely applied. GIF basically stands for Graphical Interchange Format. It comprised a series of frames scripted into an animation, can be either repeating or non-repeating.
Knowing that human subconscious is visually sensitive to anything that moves, flutters or animates, this is where we need to use GIF to gain people attention.
A simple animated background picture can soothes your feelings. It is not a bad idea to put nice background animated picture and make your webpage look appealing and approachable.
There is no doubt that animated GIF is the best medium to portray and convey messages.
Sometimes video media is too complicated to use, video typically has over-flooded information which would bore and chase away visitors. Therefore, illustrative and animated vector icons are always featured as an effective presentation in a sales page or squeeze page. Look at those vector icons as below, these are just simply eyes catching.
GIFs are Effective in Prompting Call-to-Action
An image or photograph can tell a simple message, if we put in some “lively” motions, for example, highlighted movements, these amazing features are highly credited for conversion and call to action.
As most marketers know, animated GIF is very effective to prompt call to action. These can be put into
- Sales page to call for “buying” action
- Squeeze page to call for “subscribing” action
- Web page to capture attentions
- E-banners to attract views or impressions
GIFs are your Voice, Gestures and Expressions
GIF can connect and create bonds with human psychologically and emotionally. With sentimental touches, it can bring viewers harmony, comforts and sense of approaches that these can be extended to the reach of new readers or even new subscribers.
A wise man said, if have to compare direct selling (to people) with online selling (in internet), sales letter page is the “salesperson”, animated GIF is the “human gestures, expressions and tone of voice”. Essence in direct selling (one-to-one) are human gestures, facial expressions and tone of voice, that can be replaced by GIF in online selling.
Typically GIF intrigues interest and attention among viewers or readers, then the video tools and sales copy-writing will do the selling and pitching after getting their attentions.
So, let’s use GIF to portray yourselves as a person in the internet world. Let them recognize you!
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